Welcome to Rough.lk
OUR STORY
In 1995, when Sri Lanka was still liberalising, our visionary Chairman set out to bring international-quality clothing to the island nation. What began as a small retail shop was built on a clear purpose: put quality first, and let trust follow. That commitment took us from a tiny storefront to our own manufacturing facilities in 1998, and from a local favourite to a brand Sri Lankans have chosen for 27 years.
Along the way, Rough helped set the bar for polo shirts in Sri Lanka—becoming one of the first local brands to introduce internationally styled polos, and a name now associated with durability and everyday confidence.
Through it all, we’ve stayed true to our mission: “Crafting clothes to style every soul.” Because Rough isn’t just a label - it’s a way of carrying yourself.
OUR BRANDS
Gravity
Premium menswear with luxury tailoring and modern fashion
Rough Plus
Durable, premium essentials crafted to last at accessible prices.
Inner Wear
Fresh, Youth-first styles with bold details and everyday ease.
Escape
Breathable, versatile shorts and innerwear built for movement.
OUR REACH
From a small seaside storefront to an islandwide presence, Rough has grown through trusted retailers and an online store that ships across Sri Lanka. After 27 years, our journey is still in motion—serving customers nationwide through retail outlets and online, with the same commitment to comfort, craftsmanship, and value
Our story didn’t stop at the shoreline. In the past three years, we’ve earned our place in the fast-paced retail markets of the Maldives and the UAE, winning new customers with bold design and our signature promise: quality that lasts
by John Mcgonagall - CEO
OUR REACH
From a small seaside storefront to an islandwide presence, Rough has grown through trusted retailers and an online store that ships across Sri Lanka. After 27 years, our journey is still in motion—serving customers nationwide through retail outlets and online, with the same commitment to comfort, craftsmanship, and value
Our story didn’t stop at the shoreline. In the past three years, we’ve earned our place in the fast-paced retail markets of the Maldives and the UAE, winning new customers with bold design and our signature promise: quality that lasts
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SUSTAINABILITY & SOCIAL IMPACT
We measure success by more than sales. Rough is committed to the triple bottom line—People, Planet, Prosperity—ensuring the value we create is shared with our communities and coastlines, not just our balance sheet.
OrphanCare Partnership — A contribution from every polo sold supports OrphanCare, providing stable, long-term care for children in need.
Supporting Local Communities — Supplied paint to refurbish police stations, improving public spaces where communities are served.
COVID-19 Response — Donated white bed linens for 5,000+ beds during the pandemic to support urgent healthcare needs.
Beach Clean-ups — Conducted regular coastal clean-ups to protect Sri Lanka’s shorelines and reduce plastic waste.
Dry Rations for Rural Families — Continued distribution of essential supplies to households facing hardship in rural areas.
Empowering Women in Our Factory — We create fair employment pathways for women, prioritising skills training, upskilling, and merit-based growth within a safe, respectful workplace that promotes financial independence and leadership.
