In the fast fashion era, “quality” often becomes a marketing buzzword. But in the textile industry, true quality is measurable, tangible, and most importantly Repeatable At Rough Clothing, we realized early on that to promise international standards, we couldn’t rely on third-party definitions of excellence. We had to build them ourselves. This is why we don’t just retail; we manufacture.
From the specific bio-wash treatments that ensure our fabrics retain their softness after hundreds of washes, to the rigorous color-fastness protocols engineered specifically for the harsh tropical sun, every stitch is a data point in our commitment to excellence.
We aren’t just selling T-shirts or Polos; we are proving that Sri Lankan craftsmanship can compete on shelves in the UAE, the Maldives, and beyond. To our network, partners, and customers: Thankyou for choosing a brand that prioritizes the science of fabric as much as the style of the cut. Here is to defining the new standard of “Made in Sri Lanka.” 🇱🇰